Hannah sp LippittPoint of care (POC) marketing has developed rapidly in the last few years.Traditionally, POC marketing has been a valuable tactic for pharmaceutical companies. However, it’s likely we will see more healthcare…Jan 4, 2020Jan 4, 2020
Hannah sp LippittFour Marketing Techniques For Your Healthtech Startup In 2020The healthcare technology market is maturing, with more people than ever interested in taking control of their health. However, it’s clear…Dec 27, 2019Dec 27, 2019
Hannah sp LippittPositive PR coverage can help to build your healthtech startup’s reputation and can also attract…It’s important to remember that gaining PR coverage isn’t simply a trick to convince investors to give you money. It’s about establishing…Dec 17, 2019Dec 17, 2019
Hannah sp LippittHow HealthTech Startups Can Target Their Perfect CustomerHealth technology startups are full of very talented people who are pros at finding innovative solutions to problems facing the industry…Dec 10, 2019Dec 10, 2019
Hannah sp LippittB2B Is The Only Game In Town For Digital Health Startups. Here’s WhyFor startups used to attracting consumers using algorithms and attractive user interface design, the predominantly B2B world of healthcare…Dec 6, 2019Dec 6, 2019
Hannah sp LippittWhy Healthtech Marketing Messaging Needs To Focus On Data SecurityGetting core messaging right for your product can be a tricky task at the best of times and healthtech entrepreneurs have the added burden…Nov 29, 2019Nov 29, 2019
Hannah sp LippittChatbots Can Transform The Healthcare Industry — But Patients May Need More ConvincingI’m rarely unwell, but when I am I tend to want to see a GP as soon as possible. No hanging around, riding it out or seeing what further…Nov 23, 2019Nov 23, 2019
Hannah sp LippittVirtual Reality isn’t “over”. It’s revolutionising healthcare and is here to stay for the long-term“The reports of my death are greatly exaggerated.” Mark TwainNov 5, 2019Nov 5, 2019
Hannah sp LippittAI has a problem with bias. In healthcare this can mean life or death“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”…Oct 21, 2019Oct 21, 2019
